Once Upon A Time In West Covina: Part One
I was 16 when a friend and I published our first zine that chronicled a sliver of the mid-90’s skateboarding culture. Our cover featured our friend’s magnificent 11 stair kickflip, caught cleanly on the first try.
Growing up, I admired the work of Seu Trinh, Atiba Jefferson and others that documented skate, Hip-Hop and dance music culture. Skateboarding was the lens that I viewed the world through, and this led to my first job in merchandising; creating window displays for my local skate shop.
Lil Nas X – Old Town (Pasadena) Road • Digital
From a series of album covers entitled Alternate Takes (2019)
Largely self taught in Adobe CS, I turned late nights in my college’s computer lab learning how not to use Photoshop filters, into consistent work in graphic design, front-end web development and video production, as my skills improved throughout the ‘aughts.
Above: The DJ Gear Guide, a brand content series produced for Odyssey Innovative Designs.
Back In 2010, live-streaming was still very much in the wild west stage of online video content. While working in marketing, I was looking for an opportunity to expand my repertoire, and l joined DJ Buddy TV, a weekly live mixshow, as a show producer.
Platforms like UStream gave a collective of DJ’s and performing artists like ours an opportunity to showcase talent, and build business relationships with venue owners, bookers and sponsors.