Modern Search
& AI Strategist
Timothy Nishimura · Charleston Metropolitan Area
I advise real estate and SaaS teams on SEO, AI search visibility, and content strategy. Then I build the schema tools and Claude-skill pipelines that make the strategy real.
See what I do
§ About
My work at Sierra Interactive is shifting from customer education toward SEO, content strategy, and AI transformation. The goal is helping real estate and SaaS teams show up correctly as search moves from ranked links to AI-generated answers. Some of the job is still education: content, in-app guidance built in Chameleon, curriculum that makes hard things feel approachable.
I also build things. Real Estate Schema is a structured data generator for agents. Crawl Engine is a TypeScript crawler with an MCP server, written because the alternative was a subscription I didn't want to pay for. Most of what I build starts with a problem I don't know how to solve yet.
§ What I Do
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SEO & Content Strategy
Strategy for real estate and SaaS teams as search shifts from ranked links to AI-generated answers. Traditional SEO, GEO, and AEO, under one plan.Active -
AI Transformation
Helping teams adapt content, workflows, and structured data for a search landscape where AI answers first and links come second.Active -
Entity SEO & Schema
Helping Google resolve who you are, not just what your page says. Knowledge Graph, structured data, authorship signals. Google is a resolution system. Treat it like one.Active -
Agentic Builder
Claude skills, multi-step pipelines, and autonomous workflows that encode real domain expertise. Prompt engineering with structure and memory baked in.Active -
Customer Education
Onboarding content, feature guides, and in-app walkthroughs built in Chameleon. The goal is the same every time: turn a confused new customer into a confident one before they churn.Active -
Tool Building
Real Estate Schema generates valid JSON-LD for agents in seconds, no code required. Most agent sites carry no structured data at all, so Google and AI search have nothing solid to resolve an agent's identity by. That's the same entity SEO gap this site argues teams need to close, here solved as a five-minute tool instead of a consulting engagement.Shipped
§ FAQ
What's the difference between SEO, GEO, and AEO?
SEO gets your page ranked in a list of links. GEO and AEO get your content cited directly inside an AI-generated answer, not just linked to below it. In practice they're the same discipline: clear entities, structured data, content built to be quoted. The industry just hasn't settled on one name for it yet.
What does a Modern Search & AI Strategist actually do?
I help teams show up correctly as search shifts from ranked links to AI-generated answers. That means content strategy, entity SEO, schema, and the workflow changes that come with it. I also build the tooling myself instead of just recommending it: schema generators, Claude skills, crawl infrastructure.
How do AI search engines decide who to cite?
Mostly the same signals that make a page rank well. Plus how clearly it identifies its author and claims as an entity: structured data, consistent naming, content phrased so it's easy to lift verbatim. A direct question followed by a direct answer beats a paragraph that buries one.
What is entity SEO, and why does it matter now?
Entity SEO is making sure Google and AI systems resolve who or what you are, not just what your page says. The lever is structured data, consistent naming across the web, and a clear knowledge graph. It matters more now because AI answers pull from resolved entities, not ranked pages. Unresolved means invisible, no matter how good the content is.
§ Writing
I Wanted a Free Screaming Frog. I Built a Crawl Engine.
How I Turned My French Vocabulary Chatbot Into a Custom GPT
My AI Tool Has the Most Boring Name Ever
§ Projects & Tools
Real Estate Schema - JSON-LD Generator for Agents
The Tide Clock
§ Earlier Work
Instrumental in securing the first NAR President to appear on the Secrets of Top Selling Agents podcast... always eager to improve his presentation, and develop actionable content for real estate professionals.
His willingness to make the client happy in any scenario is second to none... innovative marketing ideas on how to bring the brand to life. Timothy is the type of person who will always go the extra mile.
Professional, outgoing and very bright... with his great communication skills, learning hard tasks came easy. It would be a pleasure to work with Tim again.