Marketing Success by Timothy Nishimura

Marketing Success by
Timothy Nishimura

Creating a Marketing Strategy...

It Sucks.

It’s no surprise that many successful Realtors® have difficulty gaining traction with marketing. 
 
Following highly regarded experts online tends to result in conflicting advice on marketing and brand positioning, and ultimately creating more confusion.
 
You deserve clarity and a path forward, not more information to process. 
 
I guide you through the process of distilling all of this good advice into an actionable plan that’s right for you, your market, and your business.
 
Together we brainstorm, construct a marketing strategy, optimize your content process, and create more connections to your business.

From This View To Street View


Once you think you have a great idea, it's time to test your awesome strategy in the real world.

You will be surprised at what actually drives new opportunities in your business.
Design Challenge: Remote Teams

BattleSketch

BattleSketch is a Battleship game for Sketch designed by Timothy Nishimura in 2020. 

Featured in the official Sketch Newsletter

During the early months of quarantine, keeping up morale with remote teams used to interacting socially in person was a common challenge. 

The development of BattleSketch was a way for visual designers to have fun using their preferred design software in a different context. 

Sketch’s features (styles & symbols) are highlighted via the gameplay, which helped reinforce product loyalty and aid new users that are just learning the software.

Re-Purposed Content = New Content

Covers Remixed

The, “how it started/how it’s going” meme is an illustrative example about how you can benefit from content that you’ve already created, by analyzing what you’ve done and getting focused on where you want to be.

If Gary Vaynerchuck were to walk away from all of his current business dealings and focus solely on wine and vineyard marketing, his entire 1000+ WineLibraryTV videos will provide near infinite content opportunities, tailored to the specific style of a particular media outlet. 

Your ideas that you captured or executed at some point? I can help you refocus them into a cohesive strategy and move them forward.

Hey, it's Timothy Nishimura. Did you make it this far? Awesome! Usually, there's a couple of columns of links here, followed by an About Us teaser, and social media links. In lieu of these things, I thought it might be nice to write a long, meandering block of copy similar to the vanity cards of Chuck Lorre. This is my third vanity card. When I was five, Kirk Gibson gave me the early birthday gift of a high fly ball to right field in Game 1 of the World Series. In the previous NLCS against the Mets, I had turned to my Dad and stated that I wanted to be a Dodgers fan. He offered me VERY serious look that underscored the importance of his next words. Saying something to the effect of, "When you choose a team, that's your team for life. Win or lose." So, from that moment, I officially joined the ranks of those that bleed Pantone #294. My Dad loved baseball, he always talked about how it was a game of strategy, a mental contest as much as it was physical. He was a tough SOB. He once caught a home run ball with his bare hands hit from Tony Gwynn during batting practice. This was in the same right field pavilion that Kirk Gibson had placed an instantly historic baseball, that has sadly been missing in action ever since it left his bat. He once refused to allow me to accept box seat tickets to a game because I had a Little League game the same day. Our team (The Mets) was in the basement of the CNLL standings, and my participation would have made no difference. So it goes. My dad would always drive to Dodger Stadium using the back route over by Elysian Park, never via Sunset. He was a walking Thomas Guide, that man. I was heartbroken like the kid that asked Shoeless Joe to say it wasn't so when Mike Piazza was traded. My Dad chalked it up to the standard career trajectory for catchers, and had hopes we would quickly rebuild. The Dodgers were leaders in talent development, after all. But sadly, the old man was wrong. That particular move was a mistake. Watching his post-Dodgers career and to see him enter the HOF as a Met was bittersweet. He’s still family, after all. Some time between the moment that I tried on the 1969 World Series ring belonging to former Miracle Met, Rod Gaspar (a kind gesture of Mr. Gaspar, it must be noted), and Julio Urias' final strike delivered in 2020, I became transfixed on the idea that our beloved Dodgers should win at least once more for my father's sake. Sadly, this did not happen as I had hoped, but I know he was next to me, night in and night out, on the couch, coaxing fly balls over the outfield fences and inside the foul poles.
Flashback

Wouldn't Change Nothing (Video)

Play Video

FAQ

Pappardelle or Cavatappi?

People often limit their thinking to the choices presented, or chase the new buzzworthy item (cavatappi is the new elbow macaroni, btw). Coupled with a growing tendency towards absolutes, valuable opportunites get ignored.

While some scenarios have fixed choices, most situations have creative solutions to uncover.

How do I get the word out about my business?

A: Form a media strategy that elevates above scattershot posting and sharing into intentional, direct engagement from owned media channels and social.

Shawn C. Carter’s 1997 comparative analysis of the processes used in both the entertainment and illicit commodities markets revealed a bottleneck in his sales funnel, later addressed with the bold acquisition of Aspiro and WiMP in 2014.

 

Do You Have a Favorite Font?

Globally, many parents do in fact have a favorite child. The ones who admit that openly also tend to have one child. 

Similarly, a font is a specific size and weight of particular typeface. 12pt Azkidenz-Grotesk Regular is a font. Azkidenz-Grotesk BQ is a typeface. Hard to choose a favorite.

Having a favorite font would be similar to a parent favoring your brother at the age of 11. Oddly specific if you ask me. But when in doubt, Times Newer Roman 12pt

zen & the art of 808's & HEARTBREAK

The I Miss the Old Kanye caucus formed shortly thereafter the release of 808’s.

The autotune!

The titular synthesized drums!

The passage of time didn’t heal, so much as it revealed the depth of his ambitions and musicality.

Takeaway: It’s not easy to pivot from a successful formula. Especially when success piles up on your doorstep. Check-in with yourself regularly.

So, what do you do here exactly?

I type pithy witticisms for public consumption, and deliver fresh perspectives like the morning newspaper (5:30AM, on a bicycle, avoiding neighborhood dangers like gargoyles, unleashed dogs and rolling tires.)

Yes, in fact that a reader will be distracted by the readable content of a page when looking at its layout.

Selected Work

Cover Remixes

One of my favorite design challenges is creating new artwork for existing songs. The process of taking something with an existing design language begins with breaking down the material into components and arranging them on a tabula rasa.